Key Results
BACKGROUND
The Clermont, a premium UK hotel brand, prides itself on delivering a refined digital experience to match its refined hospitality. With an increasing number of users browsing on mobile, ensuring a seamless and action-focused journey on smaller screens became a top priority to optimise user experience and drive conversions.
CHALLENGE
Following a thorough analysis, Found identified that on mobile devices, large text blocks dominated the top of key pages, pushing crucial calls to action — like the booking form — too far down the screen. Scroll Depth is intrinsically linked with Bounce Rate and Time on Page, and creates unnecessary friction for users ready to convert, resulting in lost opportunities to secure bookings.
OUR APPROACH
Our approach was to test collapsible content for mobile users, boosting booking form visibility by making space on the page.
A/B TEST
We implemented an A/B test introducing collapsible content for mobile users.
EXPANDABLE TEXT
By allowing text to be expanded with a “Read More” button.
IMPROVED VISIBILITY
We made space for the booking form to appear higher on the page, improving visibility and ease of access.
We implemented an A/B test introducing collapsible content for mobile users. By allowing text to be expanded with a “Read More” button, we made space for the booking form to appear higher on the page, improving visibility and ease of access for potential guests.
RESULTS
The numbers speak for themselves:
This simple but effective change delivered good performance increases.
”Found is fantastic, I'm so happy that we managed to find Found (no pun intended). They have great people, and they are such assets to the company. They are friendly, knowledgeable, hard-working, and diligent. I could not come up with enough superlatives to describe them.”
UP NEXT
CLIENT
Mission
Bonmarché have a very sophisticated SEO and PPC offering and wanted to ensure that they were making the most out of traffic driven to their site.
Read StoryResults
INCREASE IN CONVERSIONS
results
INCREMENTAL REVENUE DRIVEN